The Sharjah Economic Development Department (SEDD) has intensified its campaign targeting ladies’ stores that are violating the rule of employing only saleswomen and have salesmen instead.
During an inspection campaign, the department fined a number of offenders for violating the regulation.

Sultan Abdullah bin Haddah Al Suwaidi, Chairman of the SEDD, said, and “Sharjah attaches importance to these rules according to the market standards to provide comfort to all segments of the community.”

The SEDD has carried out several extensive campaigns in the emirate to catch the violators of the regulation that saleswomen would have to be attending to customers in stores that cater primarily to women’s apparel.

This decision was made in the sixth Executive Council meeting
in 2011.

Raids were conducted by inspection teams primarily in Central Market, Old Souq, Al Ghuwair Market and shopping malls, where a number of violators were fined.

The raids were part of its strategy to provide a healthy economic environment and enable the government to protect the privacy of women in society along with other consumers.

“The rule was issued over a year ago and we gave the shopkeepers a grace period to arrange their staff accordingly, but some of them ignored the warning and continued with their male staff,” a senior official said. “The Chairman of the SEDD has stressed the importance of applying the highest standards in the market along with providing comfort to all segments of the society. These regulations are enforced to maintain high values and morals for residents and visitors alike.

Moreover, by having saleswomen in the women’s clothing stores, privacy in shopping can be ensured,” a senior official said.

A top official at the SEDD said that the council issued an executive decision, making it mandatory for owners of shops and stores selling women’s items to appoint female workers to protect the privacy of women customers.

Although the SEDD has fined and issued warnings to many shops for violating the rules, they continue to receive complaints from women shoppers about the violations. “The SEDD and municipality inspectors will monitor and ensure that the rule is implemented. If the shops are found flouting the rules, they will be given a warning first and if the offence is repeated, then they will be fined.

If the offence is repeated for a third time, the shop will be closed down until they get rid of all their male employees,” the official  added.

 

 

ref: http://www.khaleejtimes.com