If you have a website, you definitely worry about SEO because a good SEO strategy can provide great return on investment. There is also a natural tendency for website owners to get greedy, resorting to speedy solutions to gain top rankings. In reality, the only plausible solution to get on the top 10 rankings in Google and other search engines is to do everything correctly without using quick remedies.
So, is it possible to get good rankings quickly using white hat methods? Yes, it is definitely possible if you can work on a few extremely important factors, which are instrumental to very high rankings. If you can wisely implement the techniques described here, you will be on your way to success – guaranteed.
SEO and the time it takes for top rank rankings
Before revealing these simple but powerful techniques, it makes sense to talk about the time that you can expect to get on the first page of a search engine. A recent study by Ahrefs, market leader in SEO services, indicated that the top 10 results on Google are dominated by websites that are 2 years old, on average. Similarly, the average age of pages that ranked in the top ten is 3 years. In simple words, it means that your website or webpage must be more than one or two years old to get noticed.
Luckily, this is not the case because the same study also revealed that 6 percent of the pages were able to show up in the top 10 results within two to six months, apparently from nowhere. Six percent may seem a low figure, but considering that a vast majority of websites don’t focus seriously on SEO, it is a very large percentage, indeed. Also notice that there may be web pages younger than 2 months. If Ahrefs study is to be taken seriously, it seems possible to rank in the top 10 results within a few months, or even earlier.
As discussed, there are plenty of websites that do not make it to the top because they often miss critical SEO tricks that are vital to any good campaign. Here are three simple, but extremely effective methods that will boost your rankings in the near-term. Depending on the keyword and level of competition, you can expect massive gains in the long-run.
As the name suggests, technical audit is fixing the technical aspects of the website. It includes checking for HTTPS status, XML sitemap, load times, robots.txt files, duplicate meta data, meta data length, duplicate content, and broken links.
Depending on your experience with SEO, technical audit may seem a trivial matter. You can’t be more wrong because it is absolutely important that these technical audits are done frequently. It is practical to highlight a 2017 SEM Rush study, which found that more than 80 percent of the websites have a broken link.
Considering that broken link is just one aspect of the technical audit, it is time for you to re-think why you can’t get good positions on SERP. If technical audit seems difficult, just go on the web to find hundreds of guides that can help you. If not, an expert can also do link building and technical audit for a reasonable price. Remember, the first thing that Googlebot crawls is your technical data. If you can’t get it right, you will not get good rankings.
Did you know that most people access the Internet using their mobile phone compared to personal computers? To support this trend, Google is the first major search engine company that has started using mobile-first index. It means that your website should be easy to navigate on any mobile. The significance of mobile-first index is realized by the fact that Google has started ranking websites on a mobile differently than it would rank a website when accessed from a personal computer.
If you have a mobile-friendly version, there is no need to think about getting different rankings on a personal computer and a mobile phone. A good website, which is technically strong and provides mobile friendly interface, should not be affected by rankings on either version. In contrast, if you don’t have a mobile-friendly version, you can lose a lot of visitors to Google. In fact, you can use Google mobile-friendly test tool to review your website.
Page speed is extremely important for two reasons. First, it helps retain customers as no one wants to visit a web page that takes an eternity to download. Secondly, page speed has become an important factor in the rankings because studies have shown that 75 percent of users will not return to a webpage that takes more than 4 seconds to load. For every one second delay, conversions are reduced by 7 percent.
Experts think that an optimal page load speed is 3 seconds, which can be up to 7 seconds for e-commerce websites. As customer retention is also associated with page speed, it helps to keep everything up to date. Just make sure your images are compressed adequately and you enable browser caching by adding a simple code to the website. Also, keep an eye on the countless scripts on your web that may delay the speed. There are various tools on the Internet to check page speed; therefore, you owe it to yourself to check it.
Despite the fact that these three tasks may seem obvious, you should take them seriously. It is imperative that you can’t get good rankings because you may be ignoring the most basic stuff. Try these methods or get someone to do it so you can see improvement in your page ranks.
by: Dennis HungSEO Tricks that Will Improve Your Website