Just several months after unveiling a line of premium headphones worldwide, Samsung announced on Wednesday the availability of its new “Level” headphones in the United States.
Featuring a bulky-retro, over-the-ear design, Level — which includes a Bluetooth speaker box and a set of earphones — will likely draw comparisons to Apple’s Beats headphones.
And with its product offerings, design, pricing, and demographically specific promotional video (see below), it appears that would-be Beats consumers are exactly who Samsung is targeting with its Level line.
In fact, if you compare the two, Samsung seems to be offering direct alternatives to nearly all of Beats’ primary SKUs.
Samsung’s top-of-the-line wireless Bluetooth headphones, the Level Over ($349.99) is an easy comparison to Beats’ Studio Wireless headphones ($379.95).
The next tier down, the Level On ($179.99), can be compared to the Beats Solo ($199.95). Similarly, the wireless Bluetooth Level Box ($299.99) fills the same category as the wireless Bluetooth Beats Pill ($199.95)… see more