Like any other business, as you grow, you will face new problems. Most of the issues will be the same as they would be in any other business. Here are a few things to look out for, and a few ways to overcome them.
More Contracts and Paperwork
There’s no getting around the fact that the more you grow, the more paperwork you are going to need. You will need more contracts, financing agreements, detail sheets, accounting documents, and more. The key is to handle the increase in printing with the right strategy.
You can eliminate print servers for instance. This lets you gain more control over your printing while enjoy higher levels of security. It means that everyone can have a simple app on their phone or computer that lets them print things like customer quotes, insurance verification, and more on the fly without being held up. In business, time is of the essence, so anything you can do to speed up the customer experience will benefit you in terms of sales and loyalty.
Hiring and Staffing
A great problem to have is needing to hire more people. It means that business is so good that you need to keep up with demand. However, actually hiring those people is easier said than done. In order to do it efficiently as you grow, leverage online platforms to reach more candidates and even filter them out by certain keywords.
The bigger your database of customer is, the more of a target for hackers you become. You might not think they are interested in hacking a dealership. But they don’t just target big corporations. They know how many financial data points you store in your processing servers and would love to sell it on the black market or hold it for ransom. Make sure your firewalls are installed at all levels of your digital communications and storage.
Marketing becomes more difficult when you become larger. Because you have more to lose, you have to be more safe with your messaging. Instead, you have to adapt your strategy to include things like testimonials, incentive programs, and broader campaigns to outspend up and coming competitors on platforms like traditional radio and television.
When you first started out, you weren’t as much of a problem to competing companies. As you grow, you will need to adjust to being the center of attention. They might be friendly and continue to do work as normal, or they might start making up rumors or sending in corporate spies. Be prepared to react to competitive businesses by taking the higher ground and building a reputation that you can’t be subverted by lies.
Free marketing is always a plus. As you grow, your ability to spend more on ads might be tempting. After all, why create great web content and get organic traffic when you can pay and get it now? The reason is because SEO is crucial for the long term. It will make sure people are finding you not just now, but well into the future.
It is common for people to have bad experiences. Many customers look for reasons to complain at every step. For this reason, your social media campaigns and reputation management are going to continue to grow in importance. If this area is not your expertise, hire someone who can take it over and protect you from PR drama. Make sure they know how to work in reputation management, especially online.
If you are looking to grow your business, then you need to anticipate issues popping up. The more you grow, the greater your problems become. However, with the right tools your opportunities also become much larger. So use the tips above. That way you can continue to streamline processes, increase sales, and reduce your expenses in every area.
Bio: Jeremy is a tech and business writer from Simi Valley, CA. He’s worked for Adobe, Google, and himself. He lives for success stories, and hopes to be one someday.