Norwegian Prime Minister Erna Solberg is more likely to respond to a tweet from one of her followers than any other leader in the Western world, according to this year’s Twiplomacy study from PR agency Burson-Marsteller.
According to the agency, Solberg is only rivalled in her “conversational” use of the social media platform by four leaders in Africa and South America, all of whom appear to devote hours to engaging with their followers.
A full 74 percent of the Norwegian PM’s Twitter stream consists of replies to her followers. This compares to 95 percent for Ugandan prime minister Amama Mbabazi, 87 percent for Rwandan president Paul Kagame, 81 percent for Ecuadorian president Rafael Correa, and 75 percent for Rwanda’s foreign minister Louise Mushikiwabo.
Solberg also shares the honour, along with Russia’s Dmitry Medvedev, of being one of the two leaders mutually followed by US President Barack Obama.
This is not the first time the Norwegian PM has won plaudits for her Twitter skills.
In February, she won the “best Tweet” category at Norway’s Social Media Awards for a humorous, but also gently cutting, tweet to former PM Jens Stoltenberg… see more