Journalist, campaigner and UNICEF ambassador Jemima Khan has used her social media skills to raise awareness and much needed funding for the millions of Syrian children affected by the war in their country.

The #wakeupcall selfie campaign was launched in early October after Khan, who is the associate editor at the New Statesman and European editor-at-large for Vanity Fair, posted a photo of herself after just waking up alongside the hashtag.

A UNICEF blog entry about the campaign reads:

“Just take a quick snap or video of yourself, first thing in the morning – no cheating! – and post it to Twitter or Facebook with the hashtag #WakeUpCall and this text:

Text SYRIA to 70007 to donate £5 or go to”

The campaign quickly won support from a myriad of celebrities and officials, including Jeremy Clarkson, Harry Enfield, Natalie Imbruglia, Elle MacPherson and John Bishop.

According to social marketing platform Spredfast, Khan’s selfie campaign for the United Nations Children’s Fund (UNICEF) has reached more than 300 million people.

Khan, 40, wants everyone to participate in the campaign.

“It won’t work unless non-celebrities get involved too,” she told the Huffington Post in an interview posted on Oct. 10.

There are 6.5 million children who are affected by the conflict in Syria and need urgent humanitarian aid, according to UNICEF… see more