Your brand helps patients to easily recognize your practice, and it instills a sense of trust in your healthcare facility. By developing a few crucial skills, you can more effectively manage the visibility of your brand and help give patients the reassurance they need to trust your facility. Patient relationships are a crucial part of your practice, and having a well-functioning practice can drastically help your practice perform more effectively.

Provide Assistance

Use your social media accounts to communicate with your patients. Patients are increasingly going online to self-diagnose, and often the information they get is not authoritative. Offer articles on your website to promote the importance of seeing a medical provider to get an accurate diagnosis. Make it clear that the same symptoms can indicate several different conditions. Use your knowledge to provide examples of situations where symptoms may go away, but the problem and underlying issue remain. Give real advice and make it easy for patients to schedule an appointment at your practice. Use social media outlets to provide patients with tips, tools and information that can help them better manage their health and conditions.

Increase Convenience

Make it more convenient for your practice to work with new customers. Advertise your ability to quickly get patients in and out the door, and make certain you are providing the right framework for your staff to effectively manage customer needs and expectations. As you improve your own efficiency and knowledge of available systems, you can also improve the efficiency of your staff. Develop the skill to convey the procedures your practice specializes in with clear and concise expectations. Consider enrolling in an online scheduling platform, so you can reach more patients and even provide the option for patients to schedule their own follow-up appointments. This can cut down on staff and make your practice more effective overall. Use a vendor neutral archive and other technologies to improve documentation and record-keeping.

Use Your Web Page

If you don’t have a web page for your practice, you need to get one. Social media accounts are fine, but they aren’t reliable. Your social media accounts can help you to funnel traffic to your website, and you can greatly improve the standing of your practice. A social media website can be taken down or go out of business at any time, but you control your website. Your website should be the place that you put on your business cards, advertising materials and other promotional items. Don’t rely on a third-party provider as your only source of online contact with the outside world.

Create a Blog

Put up a blog on your website as well. Even if you only post one to two articles per month, you can create a following and provide real information to your patients. Make sure you advertise your website to your patients, and be certain that all of your patients know how to access it. Include your social media streams to make it easier for customers to find out about your latest activities. The website should also be engineered so that local customers can easily find you. The blog should position you as an expert in your field. Provide helpful advice on living better if your are a nutritionist, provide information on the importance of screening if you’re a general practitioner and give information related to normal child development if you’re a pediatrician. Whatever your practice is, create content that is informative and useful for your patients. This way, you will be the first practice they call when they have an issue.


It’s important to consider what it is your patients want to know, and find ways to bring them in for a check-up at your practice. By establishing yourself as a leader in your field, you can ensure that your patients trust you with their health and come to you before seeing other practitioners.


By: Dennis Hung