Once optional, a website is now a necessity. According to Internet World Stats, the total number of people using the web is a whopping four billion in December of 2017. That gigantic figure is what you’re missing out on if you deprive your business of a proper website. But even with a business website, it’s still not enough to ensure maximum impact, which is characterized by a high conversion rate, low bounce rate, and continuously growing sales and revenues. Here are six tips on how to improve your business website:

Switch to a Better Web Hosting Service Provider

If your business website takes more than a few seconds to load pages, people are going to scram. In today’s digitally-driven era, consumers’ expectations of browsing speeds is high. Dial-up is just another part of internet history. The web host you initially went with may not have the resources to help your site scale up to where it needs to be. Reassess your contract and do some comparison shopping online. If you find someone with better uptime, speed, price, network virtualization and tech support, then make the switch.

Optimize For Search Engines

SEO or search engine optimization is something every website owner should adopt. SEO relates to marketing techniques used to rank websites on search engines including Google and Bing. A higher ranking means your page will be positioned on the first pages of a keyword search, making it more visible to people who are searching for that particular keyword/keyphrase. One way to search-engine-optimize your website is to include backlinks. Backlinks are those that are sourced from high-authority sites that provide legitimate data and statistics. This communicates to search engines that your site is relevant and a valuable source of information.

Include a CTA

CTA stands for call to action. With all the money and effort spent towards trying to get a visitor into your website, you’d want to be able to close the sale. Make it easy for your interested visitors to proceed with purchasing a product or subscribing to your service. Address them in first-person voice including “I”, “me”, and “my”. Buttons should have simple and straightforward text, such as “Add this to my wishlist” and “I’m ready to checkout”. It’s easy to understand and direct to the point, something users want when making a purchase.

Know What Not to Include

Specific elements on your site are going to dull the impact of any efforts towards its improvement. Unnecessary animations that tend to clutter your website’s layout, content that’s irrelevant to your users, and stock images that are dime a dozen are things you should avoid putting on your site. Most web surfers have the attention span of a toddler. You can’t consume these precious eight seconds on unimportant elements and content. Another unwelcome element on your site is jargon and ambiguous terms as it only serves to confuse your visitors.

Let Users Share Your Content

Creating highly valued content and promotions only gets your website so far; you’ll want to let users spread the word. If your website doesn’t have any share and follow buttons, you are depriving your business of any potential social media traffic that costs nothing on your end. Buttons are also advantageous in that it doesn’t come off as pushy to your visitors compared to other means of marketing, such as email.

Include Testimonials

Testimonials and reviews serve as proof to your users that your product/service works. When shopping on eCommerce stores, like Amazon, most visitors choose the highest rated and reviewed product.

 

A well-designed, user-friendly, and mobile-responsive website can give you the competitive edge you need to thrive in your respective industry. Though it can cost thousands of dollars and hours of work to build and maintain a great website, it’s a worthwhile investment that will serve your business well.

Vincent Stokes