As a manager, you know that your job is to build a strong sales team, and nothing keeps everyone on the same page like the occasional sales meeting. Unfortunately, many managers go into a meeting unprepared or with an unclear idea of what they want to communicate to their team. This makes for unproductive and boring sales meetings that just waste time. How do you make sure your sales meetings are effective? Let’s look at a few great tips.

Create An Agenda

A well-planned agenda keeps everyone on track throughout the meeting. It will prevent you from spending too much or too little time on any one topic, and you’ll be sure to remember everything you want to cover.

Recognize Achievements

Talk about company sales goals you’ve reached, your performance within your own market, and especially individual performance. Everyone likes to hear nice things about themselves, especially your millennial salesforce. Recognizing their achievements and thanking them for their efforts can be all the motivation and reward they need.

Build Skills

Take the time to build sales skills during every meeting. Perhaps you could focus on one aspect of your sales process during each meeting. If you devote ten or fifteen minutes to sales skills every time, you’ll begin to notice an improvement in no time.

Share Best Practices

Spend part of the skill-building portion of your meeting sharing tips among your team. Ahead of time, ask your top performers to prepare some of their best sales strategies to share at the next meeting. They will feel proud that you’ve recognized their stellar performance, and the rest of your team will benefit from their expertise.

Role Play

Take a few minutes to role play different sales scenarios. Ask your actors for their help ahead of time rather than pulling reluctant volunteers from the meeting itself. As your role players act out their scene, ask your team to point out things they do and don’t like about the salesperson’s performance. What would they do differently? What will they emulate?

Team Building Quickies

Better known as “ice breakers,” these tend to elicit a groan from team members. They quickly find that they are having fun with them after all, though. Here’s a quick game to use as a team builder, called “Two Lines”: Have your team pair up. Each pair should have a piece of paper and a pencil. They must draw a picture of a house (or a dog or a spaceship, you decide), but each member of the pair may only draw two lines at a time. One person draws two lines, then passes the pencil to their partner who draws the next two lines, and so on. You can make it competitive by awarding prizes to the team who finishes first or has the best drawing.

Listen And Respond

Build in time in your agenda for feedback from your team. What suggestions do they have? What issues would they like you to address? Do they have any ideas on what to cover in the next meeting? Listen and take notes as they share their ideas. This not only makes your meeting more productive but it also lets your team know you’re listening to them. This will improve their morale and therefore their performance. If there is an item requiring follow-up, make sure you follow up. Let the team member know the results of their idea or concern and thank them for their input.

Motivate And Reward

Don’t let your team walk out of a meeting without motivating them somehow. It could be as simple as thanking them for their hard work, or something as fun as a friendly contest you’ve begun. Set up a reward system for meeting their next goals. You’ll be amazed at the results.

Using these tips, it’ll be easy to see how you can make a meeting into something your team enjoys.


by: Mikkie Mills