Your business is, in a way, your life. If you started it, then you have raised it from nothing. It was your idea, and you made it work in the real world. Your business pays the bills and pays the bills for the employees who work for you. There are almost 200 million companies in the world, so what makes yours different? If your business blends too much into the others, the company will get lost. To make your business stand out, you might need to make a few changes.
- Be an Eco-Friendly Company
The first thing that you might need to change is to make your company more eco-friendly. Especially in today’s world, it has become more and more important to be environmental. The UN released an official report stating that we have 12 years to reverse the effects that we have made on the climate before the environmental damage will be catastrophic. To reduce your impact, make small changes around the business. Go paperless and save hundreds of dollars every year and save paper. You can also look into tapping into renewable energy sources to fuel your business. You could look into a solar power purchase agreement to see how much you would save over the long term and how much it would benefit the environment. By being an eco-friendly business, you will attract a whole new crowd of people who will support you for your efforts.
- Utilize Advertising on Social Media
If you haven’t moved a major portion of your advertisements to social media, then your business is missing out on a huge opportunity. Sites like Facebook and Instagram have opened up a huge advertising platform that has incredible success. You can choose the type of person who will see your add, and you’ll be able to track how many people click on the add and what type of person they are. It will help you have a more targeted group for advertising as well. It gives more direct feedback, so you know what is working and what is not working. Since it’s on social media, it also lets your potential customers comment on the ad. You can go through and comb for further ideas through the comments. You can also gain a following on social media for your business and ensure that you will have loyal customers.
- Do More for your Community
Most people, when they think of a company, imagine a greedy CEO who does everything for their own benefit. You need to step as far away from that stereotype as you can if you want to stay successful or else people will start to see you as a “bad guy” that they need to take down. To get away from the stereotype, show the people that you’re completely different. Show them that honesty comes before everything else that you do and that you’ll be willing to do anything for the customer to make sure that they’re satisfied. You need to make an effort to reach out to the community where your company is. Donate to food banks near you and make an effort to sponsor non-profits in your area. You need to establish an image for your company, and you need to make sure that it is a good image.
- Have Exceptional Customer Service
Most of the time people are looking for a combination of a great product and great customer service. If you have a great product but horrible customer service, your sales are likely to decrease rapidly. If it’s the other way around, your sales will still decrease though not as much. People want to feel as if they are always right. They want to be treated with respect, and they want to be heard. Make sure that your company provides them with all of that and you will earn yourself a loyal customer.
You want your business to be the shining star. You want people to know the name of the business and recognize it without batting an eye. To do that, you need to stand out.
by: Dennis Hung