Christmas is a time for giving gifts and helping the people that you love. It can also be an amazing time to gain control back over the direction that your business is headed. Ever since the fall of the stock market a few months back, a lot of small businesses have found themselves feeling like their heads have been under water. This Christmas season is your chance to gain that control back.
- Look to Your Current Customers
Most companies have a handful of loyal customers who have been with the company for several years. During the Christmas season, these customers are your go-to. They know your products, and they know that they’re satisfied with what your business can do for them. Reach out to them during the holidays and offer them special deals if they can refer a friend to you. That way, you’ll boost sales without having to do the cold calls yourself. You also have the added benefit that if someone already loves the company, they’re more likely to refer their friends to you without your asking in the first place. Treat your customers right, and they’ll send that kindness back to your way.
- Have a Limited Time Sale
Christmas season is the perfect time to have sales. This draws people in since they know that it will be a limited time. Make sure that the sales appear just as the Christmas season is starting so that your customers can take full advantage of the sale. Just offer a slight discount to make the product or service more attractive to the customers. You should also define the start and end date of the sale so that your customers know when they need to get the product by. If you leave off the end date, the customers won’t feel pressured to buy anything soon and will feel content with procrastinating it.
- Bundle Your Products
Along with discounting, you can also use bundling to make your product more attractive to a person who is looking for the service. People see bundles as deals and want to get a lot of product for their money. By bundling, it seems like you are giving the customers exactly what they want–a lot of product for a lesser price. When you bundle, make sure that it is broadcasted that it is a Christmas promotion as well. Companies like Bahrain Economy can explain to you the importance of bundling and sales and how it helps the customer to feel more likely to spend. You want them to feel the same pressure as they would feel with any other sale that is ending soon.
- Listen to the Customers
One of the things that you should pay special attention to during the Christmas season is what the customers are telling you. Listen to what they have to say and try to pick up certain things that they need. If you work at a car dealership and the customer mentions that they’re worried about the snow, you can show them to the four-wheel-drive vehicles and explain the benefit of having FWD compared to one that is not. Make the customer feel heard. It might also help to be aware of different body languages that show how the customers are feeling without them having to say it. The better the customer service that you can have during the Christmas season, the more sales you will get.
It is so important during the Christmas season to do all that you can to please the people that come to see you. Their happiness should be your main priority. Not only will it benefit your business to have happy customers, but you need to remember that you impact on them could be lasting. Carry yourself with the spirit of Christmas rather than the Grinch, and you will see a lot more success than people who try to ignore their customers. Treat everyone who comes in to see you like family and friends and make them feel as welcome as possible. If you do, you will have a successful year. Bio: Jeremy is a tech and business writer from Simi Valley, CA. He’s worked for Adobe, Google, and himself. He lives for success stories, and hopes to be one someday.