If you want to run a successful business in today’s competitive digital world, then you need to master the art and science of digital marketing. While the tools and platforms will evolve, there are certain marketing tips that act as principles you can follow now and into the future. So don’t miss out on the opportunity to grow your brand. Put the following digital marketing tips into action right away and watch the increased conversion and profits start to roll in:

Attention

The first step in digital marketing is to get attention. Long gone are the days where all it took was a simple billboard in a busy area of town. Today, consumers have so much information at their fingertips. Their attention spans are shorter than ever.

To truly stand out, focus on a few tips to get more attention in the crowded space online. Have compelling headlines that encourage people to click on your advertisements. It should mention the key benefit right up front. In addition, make sure that your images and videos line up with your product so as not to confuse people. For instance, if you sell insurance, you shouldn’t use a picture of a sports action shot or something else, even if they get attention.

Desire

Once you have their attention, you need to spark desire. This can be done a number of ways. the most effective process is to show them where they could be with your product or service. Inspire them to imagine their lives when they own your product or service as opposed to where they are now. Using emotion and images will be more effective than simple logic.

Interest

Even though desire must be sparked with emotion, you also need them to be interested on a logical level. This is where relevant data, facts, and figures come into play. It allows them to justify buying from you, signing up for your list, and doing other actions that help your brand.

Action

Ultimately, the previous steps are necessary for laying the groundwork of getting your customers to listen to you and consume your marketing. Ultimately, however, your digital marketing is only successful if people take action.

Don’t assume that once someone hits your site they already know what action to take. Be specific and only have one call to action per page. This might be signing up for your email list, starting a free trial, or purchasing your product. It could even be a referral or share link. Whatever it is, be explicit and make the call to action easy to act on so they don’t have any last minute resistance.

Marketing Data

If you want to make the most out of your marketing, you need to collect data and analyze it. This can be easier said than done. It is key that you use the right techniques and tools to make this happen so your data collection doesn’t go unused.

One of the techniques to use is stream processing. But what is stream processing? In essence, it is acting on data in real time as it is processed. This lets you run more analytics on data at a more efficient pace to get better insights on how your customer are responding to your website, ads, email and more.

When it comes to marketing, your competitors are looking to win over the same customers as you. If you are going to win the battle, you need to have better data, better strategies, and better insights. The tips above will help you accomplish all of that and more. That way you can claim your spot as the top company in your space.

 

by: Kevin Faber