Football superstar Cristiano Ronaldo has launched his debut collection of luxury underwear and socks in the UAE following success in the US and Europe. The UAE launch is part of CR7’s Middle East expansion, which is being carried out in partnership with regional sporting retail group Elite Brands, member of the Kuwaiti based Al Homaizi group.

CR7 by Cristiano Ronaldo is the first solo brand venture for the Real Madrid star and his first personal venture into the world of menswear. Commenting on the launch, he said: “Fashion and design are two passions of mine and I have wanted to launch my own brand for a long time.

“Working on this collection has given me a great creative outlet and I have loved every part of collaborating on the range, from selecting the colours and designs to testing the styles and fits myself. I am very proud that the collection is launching worldwide.”

The CR7 debut collection has been designed in co-operation with New York-based designer Richard Chai, who has designed for Donna Karan, Marc Jacobs and Armani Exchange. Dan Vejen Andersen, chief commercial officer of JBS Textile Group, which also worked with Ronaldo, said: “It’s great to be in Dubai, one of the world’s most fashion forward markets. We are pleased to bring the CR7 range to the Middle East with our partners the Elite Brands, and look forward to working closely with them to make the CR7 products available to discerning customers across the region.”

Andersen was in Dubai this week to attend the Middle East launch event of CR7, which was held at the Tolosa Bodega in Downtown Dubai… see more

source: Arabianbusiness