Facebook is introducing a feature that will let people “hide” their updates from their profiles – making them appear within the news feed but without attaching themselves to people’s profiles.
The site will let people post just into Facebook’s feed, meaning that they’ll show for friends and will be visible in search, but won’t show for anyone who heads straight onto a users’ profile.
Facebook has had increasing trouble encouraging people to post about themselves and their lives, rather than sharing links to other websites. The new move is presumably aimed at that audience, allowing people to share updates without the pressure of knowing it will stay forever on a person’s profile… see more
source: independent UK