In its statistics, Facebook said the site generates 3.2 billion Likes and comments a day worldwide. Additionally, it boasts 955 million monthly active users, 58 percent of which are said to return to the site daily. Although, as many pointed out in the comment section below Facebook’s post yesterday, it is not clear whether or not this figure takes into account the 83 million “fake” accounts that Facebook admitted to earlier this month.
A marketer’s dream?
This graphic is geared towards marketers, as Marketing Land points out all the various ad-related statistics that were integrated into the graphic. With these sort of figures, it appears Facebook wants to demonstrate to advertisers just the size of audience the network is capable of reaching.
That of course, depends on whether or not these ads reach users. Many users ignore ads, there have been allegations of bots generating ad clicks, and then there is the issue of monetizing mobile.
The issue of mobile
Perhaps one of the most interesting statistics is that of its almost 1 billion users, 543 million monthly users access the network via mobile. This is a 67 percent year-over-year increase. As mobile use continues to rise in popularity, Facebook has yet to find a way to effectively monetize it, which can become a significant problem for the company, however the company does appear to be aggressively pursuing a solution.
“We believe the future is mobile,” Facebook product director Peter Deng told CNNMoney. “The way we think about this idea of monetization is similar to how we approached it on the website, where ever since the beginning, our goal has been to add value to the world.”
Perhaps as a part of this philosophy, this past week Facebook released a new mobile app for iOS, which is said to be a lot faster; a move that will likely please mobile users.
Yet at the same time, Facebook now has shareholders to deal with and the company stock is not doing well; stock value has dropped to roughly 50 percent of its IPO price.
With this graphic, Facebook appears to want to illustrate to marketers just how captivated users are with the site and how it could translate to big exposure and potential conversion to sales. You can see the full graphic here .
Do Facebook ads make an impression on you? How often do you access the network?