If you can’t beat ’em, try to buy ’em. And if you can’t buy ’em, try to beat ’em again. That, in a nutshell, appears to be Facebook’s approach to popular messaging app Snapchat.

The social network tried (and failed) to steal Snapchat’s thunder with its own ephemeral-messaging app called Poke in December 2012, before reportedly trying (and failing) to buy Snapchat for $3bn a year later.

Plan C is an app called Slingshot, which was rumoured to be in development earlier this year. Those rumours were confirmed last night when Facebook “accidentally” launched it for iPhone in a number of countries.

The app was quickly pulled from the App Store, but not before sites including The Verge and TechCrunch had captured its promotional screenshots and marketing text, explaining how the app will work.

Slingshot is like Snapchat in that it gets people to share photos and video clips with friends, including features to scribble on the former before sending.

Twists include the ability for recipients to send a photo of their reaction back straight away, and also the requirement for them to “unlock” messages by sending their own in return… see more

source: Guardian UK