, a US$1 billion e-commerce platform founded by the Emaar Properties chairman Mohamed Alabbar, has launched its operations in the UAE.

From Saturday September 30, customers can browse its catalogue of brands by visiting or by downloading the Noon Mobile App via Google Play Store. A mobile app via App Store will be available in the coming days.

Noon is also set to go live in Saudi Arabia “in the coming weeks”, the company said in a statement.

Mr Alabbar said: “Today, we are excited to deliver orders to our first customers. We are proud to take this important first step in our journey, and we are committed to making Noon the region’s Arabic-first e-commerce platform.”

He added: “As digital technologies cause disruptions across industries and geographies, it is important for us to shape a digital marketplace that is relevant to our local markets and serves as a growth platform for brick-and-mortar retailers.”…. see more