Dubai’s Emirates Airline confirmed on Monday it will not renew its sponsorship contract with football governing body FIFA after the current deal expires at the end of the year. ”Emirates can confirm that a decision has been made not to renew the sponsorship agreement with FIFA past 2014. This decision was made following an evaluation of FIFA’s contract proposal which did not meet Emirates’ expectations,” the airline said in a statement to Arabian Business.

German news magazine Der Spiegel reported earlier this week that the Dubai airline was quitting as one of FIFA’s top tier sponsors and speculated that Qatar Airways, the national carrier of 2022 World Cup hosts Qatar, would likely replace them. A Qatar Airways spokesperson did not respond when contacted by Arabian Business for comment.

While Emirates did not specify the exact reason for ending its sponsorship deal with the football authority, this summer FIFA sponsors Coca-Cola, Adidas, Sony and Visa issued a statement expressing their concerns regarding allegations of bribery surrounding the hosting of the 2018 and 2022 World Cups in Russia and Qatar, respectively.

Earlier this year, it was reported Emirates had spent about $100 million on football sponsorship in the past four years to be one of FIFA’s six top “partners”, according to London-based Brand Finance, which works with corporate marketers… see more

source: arabianbusiness