Boosting Sales in a Spa Business: How Can You Get More Customers?

5 years ago | Posted in: Business | 618 Views

A lot of offline, traditional businesses such as retail and casinos have lost quite a bit of market share ever since the e-commerce revolution took over and offered a more comfortable and convenient alternative to their respective customers. Some businesses were not affected at all by this though because the nature of what they offer cannot be provided online.

Along with a few others, the spa business is definitely one of them. In fact, the rise of the digital platform has only served as a means for spas to market to a much wider range of customers than before. Having said that, it is still possible that your spa isn’t earning to its full potential and on that note, let us discuss a few effective methods which can change that.

Use that Digital Platform

Just like we discussed, the digital platform is a boon for the spa business because it can be used to boost their sales. Any and all businesses can use the internet in general and social media in particular to market and advertise to their respective customers, but unlike a local jewelry shop or supermarket, people cannot exactly order spa services in their home, which means that competition from e-commerce platforms is nonexistent for the spa business.

The catch is that in spite of e-commerce not being your enemy, your traditional competitors can turn digital marketing against you and make you lose sales! In a scenario where some competing spa establishments are investing heavily into developing a proper content and social media marketing strategy, while you are hardly even aware of the concept, they will slowly steal a major portion of your customers.

Everyone has a smartphone with access to the internet now, therefore, digital marketing is not optional for any business anymore. People want what they see, and if they are seeing your competitors often on social media, web ads and SERPs, rest assured that they will want to visit them. To counter this, use the digital platform as the boon which it is supposed to be for spas and salons, and employ a well-strategized digital marketing campaign with the following points in mind.

  • Launch a website and post in the blogs section frequently
  • Allow and encourage guest posts
  • Utilize the services of a professional SEO expert to improve your site’s SERP rankings
  • Enable booking directly from search engines and directory sites
  • Create social media pages, channels and handles
  • Create content for social media that encourages people to see, read, interact and engage
  • Engage with your target audience directly on social media
  • Spas/salons and discount coupons have an old relationship; offer digital coupons via social media
  • Hold competitions for those coupons
  • Hold special competitions more sparingly with unique rewards for the winners
  • Encourage online participation by rewarding customers who post reviews with photos
  • Reach out to old customers and keep them informed about rewards, loyalty programs, and discounts

As you get started on promoting your spa via the internet, you will learn a thousand more things, which will all help you to understand and maximize from the gold mine that is digital marketing.

Add More Services to Your Spa

A spa is typically a service-based business, so the satisfaction of the customers will come down to a handful of basics, which are as follows.

  • The attitude and behavior of the employees
  • The range or the number of services available for the customers to choose from
  • The quality of the services provided
  • The overall environment of the spa; location, scenery, surroundings, cleanliness, architecture, and amenities
  • Loyalty programs to reward returning customers

When you already have an established spa, the best way to attract both old and new customers to the spa is by adding more beneficial and in-demand services. Aside from the regular massages, therapeutic bubble baths, and traditional beauty treatments, add the unique benefits of LED light therapy to your range of offered services.

LED light therapy is, by far, one of the most revolutionary new services available in a spa at the moment because it lets people get all the benefits of spending time in the sun with none of the side effects such as skin burns, melanoma, allergies, and wrinkles to name just a few.

LED therapy cuts out the harmful ultraviolet rays of the sun and induces faster natural cell regeneration and provides the essential vitamin D to the body, which it cannot produce naturally. Depending on the wavelength and the color of the light the customer chooses, LED therapy can be used for a variety of anti-aging and rejuvenating effects that range from boosted collagen production via the use of red light to tightening of loose skin through the application of a powerful white light. To know more about LED light therapy, visit the Esty Spot website.

Get to know about the benefits in details, install the facility in your spa and use the power of digital marketing to get that news across to your target audience. The results should be particularly good in this case.

Employee Behavior is Key to a Spa’s Success

The quality of the service, body language, speech, courtesy, cleanliness, and everything else about your employees must be perfect when you are running a spa.

The thing is that the coffee shop employee can get away with a grumpy attitude in the morning because busy people are lining up to get their coffee in a hurry and, therefore, most of them need their morning dose of caffeine too much to care about or even notice the grumpiness, as long as it doesn’t affect the core service. Even in such scenarios, it is a bad attitude to have for an employee and it will harm sales eventually. However, the spa is where people come to relax, get a massage, look and feel beautiful, spend time with their friends or family and enjoy themselves in every way the spa gives them the opportunity to.

In such an establishment, employee behavior is often the most discerning factor for satisfaction. Any kind of impedance to their relaxation efforts will spoil the experience and, therefore, the employees should be trained to make every effort towards prioritizing customer experience, as long as the customers themselves do not misbehave. In other words, all employees in your spa need to be on their best and most courteous behavior if you want your customers to come back.

These are the main principles which a spa owner needs to take note of in order to see the results they want to see. If you do it right, you may even need to open another establishment or expand the current one soon, so that you can accommodate the increasing demand!

contributed by:  Umer Mahmood 

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