Traditional media companies have no alternative but to adapt to the digital environment to grow their market share. According to, in the past, sales automation programs we designed to meet basic needs of insurance industry managers. Software manufacturers are still facing an uphill task convincing people that technology can improve performance, but it is now clear that automation will define the future of sales. Currently, many sales teams are using mobile devices to monitor sales, collect data, and prepare sales plans. In this article, we will check out factors are influencing the future of sales automation and how entrepreneurs can implement them for increased productivity for their businesses.

Business Mobile Websites Will Be Common

The goal of any sales professional is to maximize profits. Today, the number of websites selling products and services is on the increase. Various merchants are able to sell to customers on their online platforms without any sales people. The best credit repair companies have an incredible online presence. Alibaba sells their products directly to all types of resellers online.

However, this does not mean that we will remove the human element completely. Customers prefer to develop real relationships with real people, and so since they prefer customized services, a human touch will still be required.

Most businesses will increase their online presence through a functional website that will grant their customers greater access to information about their plans and offers.

Leveraging More Out of Cloud Computing

Though it might appear early for some businesses to start thinking about cloud environment, no business should wait to start planning for it since automation of many tasks related to the cloud will clearly define the future of sales teams. Because of the need to save time, there will be a greater focus on workflow automation. This will allow sales teams to spend a lot of time on their main task, which is to sell.

According to Forbes, cloud computing will also make smartphones more useful. It will give people the ability to store data and retrieve it from off-site locations. Smartphones do not have enough inbuilt storage space needed for all their functions and apps. As a result, they have to transmit and receive data continuously so as to provide users with the services they need.

A lot of business data is available, and it will continue to grow, but many people are not using it yet. There will be a greater need to develop other better strategies to leverage out of this available data.

According to Forbes, as the Internet of Things expands, problems such as bandwidth that have been associated with cloud computing will be a thing of the past and many people will find smartphones highly valuable business tools.

Business should start hiring cloud experts or learning about ways to automate. This will help them to prepare for an era when cloud computing will be the norm everywhere.

Sales on the Move

Furthermore, smart devices will make communication much better. Currently, most people use their smartphones and smart devices for having meaningful conversations with their prospects. But the number of people who use these devices to check their websites and Facebook pages is increasing. Because of this trend, businesses will have to develop more mobile-friendly websites. Such an improvement of business websites will help sales teams increase their customer base in the future. Additionally, sales teams will install phone dialers on their smartphones and use the apps to streamline their telemarketing campaigns. With these apps, you can call multiple phone numbers without manual dialing and only be connected when a human being on the other end picks up.


While the first sales automation systems were designed to meet the needs of a few insurance industry sales managers, experts, including Malcolm Fleschner, hold that the future systems are being designed with the needs of sales teams in mind. Sales teams will soon make it possible for their clients to obtain insurance quotes instantly on their smart devices. Clearly, sales automation is the future of sales, but since it is essential to maintain an appropriate balance between automation and human talent, these teams will co-exist with it.


By:  Kevin Faber