Apple unveiled three new iPhones on Wednesday in a bid to bolster its spot in the premium smartphone market, along with an upgraded smartwatch that takes electrocardiograms and detects falls.

The California tech giant said it would begin selling its 5.8-inch iPhone XS and 6.5-inch iPhone XS Max later this month, keeping the starting price of the company’s top-end model at $999 but bumping the entry price for the version with the larger screen.

Apple also announced a new iPhone XR starting at $749, available in October, with a 6.1-inch display to broaden its pool of buyers.

The iPhone XR will be available in 64GB, 128GB and 256GB models in white, black, blue, yellow, and coral prices will start at AED3,179 ($865).

Customers in the Gulf will be able to pre-order the iPhone XR on October 19 with availability beginning a week later.

iPhone XS and iPhone XS Max will be available in 64GB, 256GB and 512GB capacity models in space gray, silver and a new gold finish starting at AED 4,229 and AED 4,649, respectively.

Gulf customers will be able to pre-order the iPhone XS and iPhone XS Max from September 14, with availability beginning September 21.

The phones are updates to last year’s iPhone X (“10”), which marks the 10th anniversary of the smartphone — stretching the screen while keeping the overall handset size at or near that of previous models.

“I think Apple did extremely well here,” GlobalData analyst Avi Greengart said after checking out the new offerings at the unveiling at the company’s headquarters in Cupertino, California. see more                                                                                                                                                                                                                                                                                                                                                                www.arabianbusiness.com