Whether trying to promote a personal business or making some extra cash by advertising another person’s company, outfitting a car for advertisement can be an interesting process. The first dilemma often faced during this process is the decision between vinyl wraps or paint jobs. There are often two camps of thought when it comes to these styles of vehicle customization. However, vinyl wrap is overall the top choice. Here are six reasons that vinyl wrap is a better choice than paint.

1. Cost

In any sort of business decision, cost is typically a major deciding factor. The same rings true when deciding between paying paint and vinyl. Although many companies consider paint from the onset, this is the much more expensive option. A simple logo can cost around $1,000 while an entire custom paint job can run $5,000. Companies should instead opt for a much more affordable vinyl wrap which only costs around $3,000 for an entire vehicle. Paint tends to cost more because of the work hours that are required to complete the job.

2. Easier Maintenance

Custom paint jobs must be treated with the utmost care. They require consistent wax jobs in order to maintain the clean, shiny appearance and constant washes to remove any blemishes or dirt. Because of the glossy nature of paint jobs, any wear and tear is easier to see. This can instantly distract from the company’s advertisement. Vinyl wraps on the other hand are easy to clean by hand and maintain a cleaner look because of their more matte finish.

3. Versatility in Design

When paying for a custom paint job, it is like purchasing a custom painting. All of the extra detail and color will cost in the long-run. However, vinyl wraps are all digitalization and printed. For this reason, more detail and versatility in design can be accomplished for much less work and price. Whether advertising auto insurance quotes or personal phone number, details are easier to achieve with vinyl wrap. Also, a digital print can accomplish some specifics that a hand or spray paint simply couldn’t.

4. Easier to Remove

Another critical reason to choose vinyl wrap over a paint job is the ease of removal. Vinyl wrap is simply placed over a vehicle’s prior paint job. Paint on the other hand attaches and form with the prior paint job, making removal an expensive nightmare. Whether a business decides to change their wrap designs or simply stop the process altogether, a vinyl wrap will make the removal process much smoother, easier and more affordable. This adds a level of flexibility that can’t be achieved with a paint job.

5. Quicker Application

For a business, time is the most precious commodity. This is especially true regarding the service vehicles that help to run these businesses. As these are the vehicles that often receive the wrap or paint job, reducing the time they’re out of service is critical. In this regard, vinyl wraps are the clear winner. Paint jobs can have vehicles out of use for two weeks or more as the application process is more complex. On the other hand, vinyl wraps only take two or three days to complete. This helps to get business back to running properly and without a hitch.

6. Street Appeal

One of the most important aspects of advertising on a vehicle is the ads ability to catch eyes when driving around. It is this street appeal that will decide whether or not this advertisement can convert into sales and customers. Overall, vinyl wraps are more aesthetically pleasing to the eye and have more chances to catch an extra glance. After all, every car on the street is painted. Even with a design, a paint job doesn’t stand out. A vinyl wrap with a digitalized and matte finish will certainly be turning heads on the street.

While vehicle wraps and paint jobs maybe seem rather similar at first, a deeper analysis reveals some key differences. For companies looking for a cheaper, easier maintained and easier process, the vinyl wraps are the way to go. Paint jobs simply aren’t fit to keep up with the advertising demands of a typical business. The process is simply too expensive and time-consuming.


Author Bio:  Jeremy is a tech and business writer from Simi Valley, CA. He’s worked for Adobe, Google, and himself. He lives for success stories, and hopes to be one someday.