Digital marketing has been forever changed by influencer marketing. An influencer is an influential person who attracts your target audiences to your products or services. Here are six ways that influencers have changed marketing forever. It’s expected to increase in popularity and change the way that brands promote their products or services.
1. Provides Instant Communication
Sometimes it can be difficult to interact with your customers. Social media has become a crucial tool for engaging with your customers. It gives brands a chance to interact with existing or potential customers on a public outlet. You can use social media to create transparent messages and to promote your products and services.
For example, one-on-one messaging is a hit right now. Facebook Messenger has given many businesses and brands a platform for interacting with users. It makes sense since it has over 900 million users around the world. To tap into this market, brands are finding new ways of connecting and marketing to potential customers on this application.
2. Content Has Become King
Content is still king and it’s not slowing down anytime soon. Most of that content takes place on messaging apps and social media. Marketers have to work harder if they want to get their message out there and have their brand noticed by the people on these platforms. For example, they have the power to sell a simple doorbell camera and make the customer feel as if they can’t live without it. When using attractive and clean product images in your content, it’ll attract your customers by highlighting its features.
3. Demands for Transparency
Influencer marketing has also lead to an increase in transparency. Customers want to learn more about the brands they interact with online. In order to build trust, brands have to be honest and transparent. This is critical when it comes to food products when customers want to know more about the ingredients they consume.
Twelve percent of customers only trust brands who provide them with information on the product. A whopping 67% of customers feel that it’s up to the brands to provide this information. Influencers can help establish this line of transparency by openly communicating with customers. It’s up to marketers to ensure that their customers receive this information, whether it’s good or bad.
4. Creates Intimacy
Brands can learn a lot about customers based on the data they receive. This information can be used to create marketing campaigns. Brands who are vocal about political and social issues has become a driving factor for millennials. Eighty-five percent of customers are more likely to purchase a product if it’s supported by a social cause.
5. A New Crop of Influencers
Social media and video platforms have encouraged everyday people to become influencers. Brands no longer need celebrities to promote their products. Regular people with no education or credentials can attract millions of people on social media just by endorsing a product. There are also micro-influencers that have a humble following of fewer than 100,000 followers.
Brands are using influencers to interact and attract potential customers. Some influencers have their own YouTube channel or made appearances on commercials.
6. Makes Brands More Human
Social media marketing has allowed customers to better understand the brand they’re purchasing from. A strategic marketing campaign creates brand awareness among users. It can be so effective that millions of people are buying your products or services even before launch. To achieve this level of success, you can live stream events with an influencer to make your customers feel as if they’re part of something important.
If your brand wants to be successful, then you need to invest in influencer marketing. You should stay up-to-date on current technology and platforms. It’s also important to find an influencer that understands your customers and can create a message that leads to successful results.
by: Donna Jo