A good elevator pitch can do a lot for any professional who has a position in the sales field. If you want to be able to put together a powerful and effective elevator pitch that can encourage people to take action, these helpful tips can push you into the proper direction. The best and most successful elevator pitches are usually short, concise and to the point.
Make What You’re Offering Crystal Clear
Human beings are often selfless and warmhearted. That doesn’t mean, however, that they aren’t interested in things that can make their lives easier, more convenient and more pleasant. If you want to craft an elevator pitch that’s powerful, you need to make what you’re offering 100 percent clear. Leave no room for confusion. Make sure your listeners all fully understand the advantages of what you’re pitching. Paint vivid scenarios that can help them envision exactly how your offering may strengthen their daily lives. Your goal should be to appeal to peoples’ needs and interests.
Spark Desire in Your Listeners
The greatest and most effective elevator pitches generally are snappy and succinct. They’re never rambling. That’s why you should never attempt to put an excess of information in yours. If you want to write an elevator pitch that works like a charm, you have to realize that less is more. You should aim to put together a pitch that sparks desire in your listeners. It should keep them on the edges of their seats. It should leave them in anticipation. It should encourage them to wonder what else you have in store for them. It’s critical to never give everything away in an elevator pitch. A little bit of mystery is always a good thing in the sales realm.
Make Your Elevator Pitch Natural and Fluid
The most talented salespeople typically are the individuals who are the most personable. Stiff and uptight salespeople generally don’t do as well as their more outgoing counterparts. If you want your elevator pitch to be a success, you should make sure it comes across as 100 percent natural and effortless. Steer clear of body language that’s stiff, rigid and awkward. Make sure your voice sounds friendly, warm and welcoming, too. Don’t panic if you make a mistake, either. Occasional mistakes are a fact of life. Simply go forward and pick up the pieces just like all the best professionals do. If you take the time to rehearse your elevator pitch well, you should be able to approach presenting it with confidence, comfort and ease.
Seek Advice and Guidance
Constructive criticism is critical for people who want their elevator pitches to be successes. Talk to people you trust. It doesn’t matter if you talk to a parent, a sibling, a significant other or a best friend. Give your elevator pitch and request honest and sincere constructive criticism. You never know what you may find out. A little advice from an outside party can often be invaluable to people who want to perfect their elevator pitches. It’s important to never be too proud to request guidance from other people. Neutral opinions can oftentimes be immensely helpful. It doesn’t matter if your pitch targets bookkeeping for small business needs or anything else. Insight from another person can often be extremely telling.
Create a “Call to Action”
Make sure your elevator pitch includes an obvious “call to action.” Your listeners have to know how you want them to proceed. The objective of any elevator pitch is to encourage tangible action in targeted audience members.
Practice Makes Perfect
A solid elevator pitch in many ways is comparable to a work of art. If you want your elevator pitch to do well, you have to practice. You have to put in effort, care and time. You can’t be lazy. If you keep your eyes on the prize, you should be able to write an elevator pitch that can get you the results you need and want.
By: Jennifer Livingston