The shirtless warriors of the “300” sequel “Rise of an Empire” ravaged the post-Oscars box-office weekend with a domestic debut of $45.1 million but an even bigger international haul of $87.8 million.
Seven years after the original “300” became an unlikely, ultra-stylish, blood-soaked sensation, Warner Bros.’ 3-D follow-up showed considerable might at the box office. While “300: Rise of an Empire” didn’t come close the North American debut of Zack Snyder’s 2007 original ($70.9 million and without the benefit of 3-D ticket prices), it performed like a blockbuster overseas.
“Rise of an Empire,” which with flexed torsos and R-rated blood further chronicles the ancient battles of the Greeks and Persians, led a busy box-office weekend that also saw an Academy Awards bump for “12 Years a Slave” and one of the highest per-screen averages ever for Wes Anderson’s European caper “The Grand Budapest Hotel.”
Though “300: Rise of an Empire” is excessively macho, Eva Green – the film’s fiercest presence – may have drawn females for what was always going to be a male-centric release. Whereas the female audience for the first “300” was only 29 percent, it was 38 percent for “Rise of an Empire.”
“Talk about female empowerment,” said Jeff Goldstein, head of domestic distribution for Warner Bros., said of the “Casino Royale” actress.
Noting the popularity of 3-D and IMAX screenings for the movie, Goldstein credited the visual panache of producer Snyder (Noam Murro took over directing), who drew directly from Frank Miller’s graphic novels: “He brings a lot to the screen that mesmerizes you.”… see more