Today, mobile has become an essential part of our life. In a few short years, it has changed the landscape of consumerism by becoming our favorite tool for communication, socialization, shopping, watching television, navigating, in short for everything! You will be surprised to see young kids using mobiles for entertainment plus education. So don’t be astonished if you see a three old using YouTube for watching Minions or Barney. They are the real expert on using the apps.
In a world of marketing, mobile is a very powerful tool or place for you to connect with your targeted and non-targeted audience. But with great power comes great responsibility. When App Store was launched in 2009, nearly 500 apps were there to compete with and by 2013, it made a record worth breaking, 1 million apps plus generated $10 billion revenue. Google Play didn’t stay still but caught up soon enough in this race and in just a few months they too crossed over 1 million apps. Unbelievable!! Now another platform has entered the mobile app industry i.e. according to airG the reviews displayed on (download CNET).
As more new excruciating applications made into the market, more new challenges grew for the app marketers. These apps can make you rich and popular within a single night, for being successful, you got to have a superb marketing plan. That is one of the most crucial steps in endorsing your product. Here is a list of 3 major pitfalls that you must avoid while endorsing your app, as it will help in improving your chances of success.
Mobile experience is treated like a desktop
Mobile experiences are just smaller versions of the brand’s desktop, as it enables with the same exact functions. All it does is trying to shrink into a small screen. However, a mobile app is completely different if you experience it and it should be treated differently for the new opportunities it provides.
If an app has mimic desktop content from page-to-page, a mobile customer is likely to discard it. Designers assume that their customers will be ready to input as much as information that they do on the desktop on mobile apps. But they don’t remember it entering a lot of data is time-consuming and its design is their first priority. If you see from another view, you would feel blessed to have a small screen as you can focus on more important things.
If you go beyond the design, mobiles have incredible powerful abilities. For instance, mobile apps provide us with our current location where we are all the time. It has made our lives easier and simpler, by a single click on the map, you can know your location involving all the road marks too.
To see the app on your right-hand side. “EAT24”, a mobile app is an excellent example of a design that is mobile optimized. The interface design is quite simple with large buttons and its emphasis on just the core features of the main page. This app is the perfect fit for the mobile.
Failure of the Upgrade Description Space of the App
One the major pitfall for the mobile app marketers is the failure of the space of the app. Due to this mistake, you might achieve success from marketing your app. If explained, why someone would want to display the previews from the Meta description. This approach is, the less or more similarly.
According to reviews mentioned on think with Google, over an average, a mobile user will download nearly 25 apps, but in some case it had reached up to 40. This means that users are usually bogged down with numerous notifications to update so many apps. They sometimes don’t prefer to do that and some do it when they consider themselves free. Have you ever seen the description mentioned in the update, it reads ‘bug fixes’? It says that just so they can encourage.
On a marketing channel, the space below every app update description is provided so that you can fill it up with your messages to convey more users to approach the app. Some of the questions are like;
- What issues have been fixed?
- What new features your app has to offer?
- Does your app now provide an even better user experience?
Failed in personalizing the App Review Pitch Email
Another crucial, vital pitfall for mobile marketers is sending emails to their potential users as soon as the app is released. Well, they include all the important information about the app but they do fail in personalizing each email. Here is what you may find on a proper personalized app review pitch email:
- Name, price of your app and its unique selling point
- A link to your app
- A link to your app’s press kit
- A link to the trailer
Finally, don’t forget to include the reviewer’s name and his website in the email as most of your marketer forgets to mention it. Always double check your email.
In this tight, tough competition, the mobile app industry is a major part of it, as more and more users have to be treated properly by you. Mobile apps are an amazingly powerful way to connect with all your customers around the world. Your apps can only be successful if you drive your entire company’s marketing efforts forward and you put great effort while marketing for your app. By avoiding these 3 pitfalls, you can improve your apps chances of success.
By: Erica Silva